Cameron serves as the Deputy General Manager of Participation at the Australian Sports Commission, where he is tasked with overseeing the organisation's efforts to boost sports participation among Australians. With over 20 years of experience in the sports industry, Cameron has held a variety of executive positions at the local, state, and national levels of the sports system. He brings a wealth of expertise to the table, including a deep understanding of organizational governance and reform, the development and delivery of participation programs, commercial partnerships, facility development, and workforce management. Cameron is passionate about improving the Australian sports system to ensure it is well positioned to deliver on its objectives and meet the needs of all stakeholders in the future.

Jim currently leads Sport NZ's work to improve participation rates for children and young people. He has been with Sport NZ for almost 10 years, previously was CEO of Equestrian Sports NZ and has had a long involvement in university sport both in NZ and the UK. He lives in Wellington with his wife Katy - both of his children are at university in Dunedin.