Workshop Session 6.5: Reimagining marketing and communications for sport – Or reimagining sport to be more successful at marketing

Tracks
Stream 6: THE FUTURE OF SPORT Made possible by Smart Connection Consultancy
Friday, July 28, 2023
1:40 PM - 2:30 PM
Eureka Room 3

Details

Exploring what needs to change – how sport is packaged and consumed or how we market what we have. 10-minute presentations with remaining time for Q+A.


Speaker

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Tim Anderson
Sports Strategy and Partnerships
The LOTE Agency

The changing face of Australia - Securing the future of sport by understanding how to communicate and engage with culturally and linguistically diverse communities

1:43 PM - 1:53 PM

Biography

Tim is a senior sports executive with significant experience in market development, strategic change, multicultural engagement and international relations. At The LOTE Agency, Tim works with sports clients to address the changing face of Australia due to the effects of migration, including how organisations can focus on Australia’s multicultural community in order to boost participation, improve high performance, and increase fan numbers and associated revenue streams. Tim believes that sport needs to be truly reflective of a modern, progressive and diverse Australia, and that the sports industry should be engaging multicultural communities as a strategic imperative to capitalise on one of the greatest periods of change in Australia’s history.
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Kipp Kaufmann
Executive General Manager, Sport
AusCycling

Sports lens - Brisbane Cycling Festival

1:50 PM - 2:00 PM

Biography

Kipp is currently the Executive General Manager – Sport at AusCycling where he is responsible for events, workforce and state operations. He has previously held roles as CEO of Cycling Victoria and the Alberta Bicycle Association. Kipp also has a Masters of Business (Sport Management) from Deakin University and a Hons. Bachelor of Kinesiology from McMaster University.
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Stuart Williams
Managing Director
SHUNT Media

The social media lens - What is sport doing and what should it be doing

2:07 PM - 2:17 PM

Biography

Shunt has provided social media strategy, sustainability and education solutions to more than 50 teams, leagues, state and national sports in the last five years. Our support is built on an extensive dataset that encompasses 1,000 administrators and 33,000 grassroots clubs from a 100 Australian sports. With a combined social media audience now in excess of 140 million, the sector published 3.4 million posts and generated 825 million engagements across monitored social media platforms in 2022.

Chair

Sam Lane

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