Workshop Session 1.3b: Embracing data and industry insights to grow participation and membership

Tracks
Stream 1: COMMUNITY SPORT AND LEISURE FACILITIES Made possible by IAKS
Friday, July 28, 2023
11:15 AM - 12:00 PM
Eureka Room 2

Details

Growing patronage through data analysis to understand who the community are, allowing you to create the perfect avatar for your target audience and then communicate with them with a compelling manner to activate them to join your programs. 8-10 minute presentations with remaining time for Q+A.


Speaker

Agenda Item Image
Alex Burrows
Global Chief Executive Officer
ActiveXchange

Data analysis to understand your community and potential audience to be totally inclusive

11:18 AM - 11:26 AM

Biography

Alex first presented at the NSC in 2019, when ActiveXchange was also awarded Best Technology Solution. Since then, ActiveXchange has developed an unprecedented data intelligence network across Australasia, partnering with 110 state and national sports, hundreds of leisure facilities, and all tiers of government. ActiveXchange now also operates across Canada and the UK. Over 15 years Alex has led brilliant award-winning teams that use data and technology to shape how 30 million people are more active and healthier. Movement Data is the latest innovation, tracking the use of every active environment - a new era for planners, commissioners and operators.
Agenda Item Image
Oren Golvan
Head of Analytics
Experian

Creating avatars of your audience and understand your centre's potential

11:28 AM - 11:36 AM

Biography

Oren is an audience and segmentation industry expert. He’s worked in the industry for 13 years and has led teams of analytics professionals for the last 5 years. His team perform exciting insights and segmentation projects to support sustainable growth for sports facilities through understanding people and the community. Oren also has an MBA from Melbourne Business School and has had longstanding participation and volunteer management positions within a variety of amateur sports environments.
Agenda Item Image
Terry Dillon
Chief Executive Officer and Co-Founder
CLUBMAP

Embracing technology for sports clubs in a manner that frees up and supports capacity to focus on participation and growth

11:38 AM - 11:46 AM

Biography

Terry is uniquely qualified to speak on sport administration. He is a CPA with a BBus, MBA and Grad.Dip.Man, the long-standing Vice President of Cora Lynn Football Netball Club, and he spent two decades as a senior AFL executive with Hawthorn, Collingwood and St Kilda Football Clubs. Terry also has extensive experience in general business as CEO and CFO. Since co-founding CLUBMAP in 2015, Terry has taken the company to a leadership position in community sport, forging alliances to educate, direct and support sporting and not-for-profit administrators at all levels, Australia-wide.

loading